By Adam Beard
“You hear about how many fourth quarter comebacks that a guy has, and I think it means a guy screwed up the first three quarters.” – Peyton Manning
The first quarter of a basketball or football game is seen almost as if it is “unimportant” in the many eyes of sports fans. A team could be down by what seems like an insurmountable amount and still have enough time to come back and win. However, the Game Plan team is committed to this full game of creating and developing an app, and we wanted to make sure we got off to a good enough start so we wouldn’t have to make a heroic comeback.
After the first quarter, which in this case is the first sprint, Game Plan felt pretty solid about their app and where it was headed. One thing, however, bugged Adam Beard, one of the developers.
“I was disappointed in the way our social media presence was going,” Beard said. “I just know how important branding and marketing is. We need to get our name out there, our idea out there and let the world know that we are here.”
This past week, Game Plan has boosted its social media presence. It may not be a touchdown just yet, but the Game Plan team is certainly driving down field.
Beard and Elyana Barrera are the two primary managers behind the social media accounts, which are Facebook, Twitter and Instagram.
On Facebook, Beard thought it would be a great option to do a “meet the team” idea where each day a post would be shared about who one of the team members is and a little bit about them. The team thinks it would be a great way to engage and allow the fans to get to know them. A sample can be seen here.
Barrera had the idea of posting and tweeting about sporting events at the University of Texas at Austin, so the team is now going to start posting scoring updates, team updates, player updates and things of that nature. An example of a tweet demonstrating this can be seen below.
During class on Feb. 18, Beard and Barrera wanted to get Carl Nnaji’s opinion on the prototype of the app. Nnaji is a senior at UT and was in class sitting in for the day. Below, you can view what he had to say about the app, which we posted on all of our social media platforms.
20140218 130144 from JACCE Apps on Vimeo.
The team also just wanted to post more content and do it more often. This includes mentioning on Twitter that followers can like Game Plan on Facebook or Instagram, and vice versa. It also includes promoting the date of Demo Day and thanking our professors. A variety of what the team has done on social media can be seen below.
The team has even received some encouragement and interest via Twitter. Check it out below.
The social media game plan seems to be paying off, as the Facebook page has grown tremendously over just the course of four days, receiving a lot of likes. Moreover, one of our posts had a reach of 1,100. The Twitter has also reached at least 200 followers, up from about 30 on Feb. 14. The Instagram is a little behind, but the team has plans to get that out there to people as well. Take a look at how Game Plan’s social media, on Facebook, for example, is growing.
In addition, Game Plan’s primary coders – Courtney Ross, Courtney Bohrer and Jeremy Hintz – will be engaging in their very own “hackathon,” an event in which the three will participate in collaborative mobile app programming for Game Plan. The “-athon” part of the word rings true.
“We are going to basically lock ourselves in a room for hours, probably lasting the whole entire day, and just code, code and code,” Ross said.
The two journalists, Beard and Barrera, will most likely not be in attendance for this because of how intense the coders will get.
“It is going to be pretty wild, I bet,” Hintz said. “I don’t blame them for not coming, although I know they are unable to make it because of other obligations. They know what’s up, though.”
Besides building social media and the brand, as well as competing in its very own “hackathon,” other plans for the team this week and next is to work on a video idea, come up with a survey for users who will test the prototype and continue having fun as a team.
All in all, the Game Plan team is competing at a high level right now, but it knows it can’t get complacent.
“We have to keep working hard, and I know we will do just that,” Bohrer said.
Hopefully the team keeps going at this rate so it doesn’t have to pull a Peyton Manning-type comeback and scramble to get done in time.
You can like Game Plan on Facebook, follow the team on Twitter and creep on pictures and videos it posts on Instagram. Game Plan also has its own website, which is under construction.